Fund Raising Opportunity » Fund Raising Letter Writing

Raising Funds Through Letters

For certain organizations like those that are non-profit enterprises, fundraising serves as the primary way of obtaining money for specific endeavors and operations which usually include a broad spectrum of concerns.

These fundraising efforts are usually targeted towards religious and philanthropic causes, research organizations, public broadcasters, and even political campaigns.

Aside from having a worthy cause or project and researching about the potential sources of funds, one of the most important aspects when getting into fundraising is through writing effective fundraising letters.


Despite the worthy cause of your project, a fundraising letter can make or unbreak you solicitation campaign. In order to avoid rejection because of ineffective fundraising letter, here are some tips you can use to get the fund or sponsor you need:

1. It pays to know your audience to have a good mailing list. This is one of the most basic things you need to consider when writing fundraising letters. By knowing your readers, you can easily determine the proper way of communicating with them.

You can also appeal to them once you are familiar with their values and interests. By having a good mailing list, you can also have an updated list of previous donors that can be the best candidates as sponsors.

2. Learn how to get your reader's attention. It pays to use your creativity and imagination when writing letters. Using a creative "teaser copy" or a handwritten note that exudes a personal touch will definitely catch your reader's attention right away.

You can also formulate your own "involvement device" in order to appeal to your readers' heart by using vivid descriptions, anecdotes, and quotations. You can support this by using facts, and information and statistics.

3. Avoid too much formality. As much as possible, make your fundraising letter personal. You can do this by addressing the reader by his or her name to add personal approach.

4. Describe the benefits of giving in a mild manner. You can do this by telling your reader the specific details of your project and what will be the possibilities of the funds or gift collected.

5. Make the reader feel the project's sense of urgency. By using your creativity, you can urge the reader to act right away. You can do this by briefly explaining why your request cannot wait and what are the possible scenarios once the project is nit carried out right away.

6. Never use fundraising clichés. Fundraising cliches will only bore your readers and they might think the project is nit worthy because little effort was exerted into it.

7. Use an effective "lift letter." "Lift letters" are those short notes enclosed in the main letter. This serves as the summary of the letter and would appeal much to those who don't have enough time to read long letters.

8. Don't forget to use a "P.S." This is serve as a last pitch in reminding your reader about your request.

9. Get rid of "stoppers." "Stoppers" can be grammatical errors, confusing statements, or inappropriate remarks that may distract your reader while going through the request.

10. Lastly, double-check your copy. Before giving it out to your readers, double-check your letter for any possible mistakes.

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